3 Exciting Parking Technologies that Will Reel Users In

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Things are quickly changing in the parking industry. New technologies are emerging left and right, and sometimes it can be hard to keep up. As you’re taking in all of these new additions to the industry, you’re probably wondering what you should have on your radar for the upcoming parking conferences. Don’t worry, we have you covered.

We’ve put together the top 3 cutting-edge parking technologies that will also bring high usage. Because there’s no point in implementing new technology if no one uses it, right?

Merchant Validation

Merchant validation programs are a great way to get users excited about parking. Innovative companies like Hotspot use Bluetooth beacon technology to connect to customers’ phones as soon as they enter a store. This way, merchants can automatically validate their customers’ parking when they walk in the door. This is a win-win for everyone involved. After all, research shows that customers who had their parking validated by merchants spent 15% more time inside the store. Combining merchant validation with a mobile parking payment app is a great way to make the entire process seamless.

Mobile Wallet

You’ve probably heard quite a bit about mobile wallets by now, and for good reason. Mobile wallets are a pre-funded account that users can deduct from each time they park. Mobile wallets are a great incentive for parkers to keep coming back. Along with the convenience the mobile wallet delivers to the user’s payment process, operators can further incentivize its use through promotions. The mobile wallet will create a sense of loyalty with your customers while reducing merchant processing fees for you. After all, those fees can really add up!

Valet

Certain valet apps, like Luxe, are taking a note from companies like Uber and offering an on-demand valet service that is accessible anywhere, anytime. Just say where you’re going and someone will meet you within a few minutes at that location. These types of user-friendly apps take the guesswork out of parking, and some even provide additional services like filling up your gas tank or washing your car.

Come talk with the Passport team about these and other exciting technologies in parking at the IPI Conference & Expo next week!

About the Author

Emily Wilson